УДОСКОНАЛЕННЯ ІННОВАЦІЙНИХ ВАЖЕЛІВ ВПЛИВУ НА ЗАБЕЗПЕЧЕННЯ ЕФЕКТИВНОСТІ ДІЯЛЬНОСТІ ВИРОБНИЧОГО ПІДПРИЄМСТВА (ЕКОЛОГО-ЕКОНОМІЧНІ АСПЕКТИ

Improvement of the innovations mechanism and levers of influence on ensuring the production enterprise operational efficiency is taken into consideration in the article. The importance of innovations for providing the production enterprise competitiveness is making actual. An own view of the term "innovations" was suggested. The existing classifications of innovations depending on their specific use in ecological and economic sphere were considered. Some general definitions of efficiency estimation of the economic entities activity were suggested. Some possible results after innovations introduction and their impact on ecological, economical and social spheres of an enterprise have been determined in the paper. Some obstacles in the enterprise’s sustainable development were found which appeared at the development, introduction and application of innovations. Some directions of innovations impact on ecological and economical aspects of the development were described in case of an enterprise. Main components of technical and ecological innovations have been studied. [ABSTRACT FROM AUTHOR]