Günübirlik Tur E-Broşürlerine Yönelik İçerik Analizi: Türkiye Karadeniz Bölgesi Örneği.

E-brochures are important communication tools in today's tour marketing. E-brochures also can influence choices of tourists through their tour planning phases. The main objective of this study is to determine how e-brochures reflect the Black Sea Region by examining the excursions in this region. The sample of this study is drawn of 46 travel agencies which organize excursions in the Black Sea Region. Content analysis method was applied on data related to 140 tour programs organized by 46 travel agencies. The findings showed that travel insurance which is an important factor for e-brochures was not used sufficiently. Although guides information is a major attraction factor for tourist, it was not used in e-brochures adequately. In addition, the study suggested that natural and cultural values of the Black Sea Region was not reflected enough in e-brochures. [ABSTRACT FROM AUTHOR]