Turning the Southwest Blue with "Brown and Beautiful" Millennials: Want to flip Texas and Arizona? Nearly one million Latino citizens turn 18 every year.

The article offers ideas for politicians on how to win the votes of the Millennial Latino voters in the U.S. The success of several politicians who have won their post through the help of their respective strategies and focus to win the young voters' approval is cited. The need for political candidates to improve their on-the-ground campaigns that affirm the Latino culture to win their votes is emphasized.