Contact lens business can prosper despite federal law.

Looks at the necessity for contact lens businesses to re-evaluate contact lens service in response to the Fairness to Contact Lens Consumers Act. Focus on the two components of contact lenses; Simplification of the actual ordering of contact lenses by using the contact lens vendor web sites and direct mail capabilities; Promotion of a new technology to patients as a way to increase contact lens fittings and general eye exams.