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Representación visual y simbólica de la militancia en las campañas electorales de Cristina F. de Kirchner (2007 y 2011) y Dilma Rousseff (2010 y 2014).
- Source :
-
Opinião Pública . Jan-Apr2018, Vol. 24 Issue 1, p144-177. 34p. - Publication Year :
- 2018
-
Abstract
- The paper proposes a comparative interpretation of the visual role assigned in the electoral campaigns of Cristina Fernández de Kirchner (2007 and 2011) and Dilma Rousseff (2010 and 2014) to the progovernment activists as a mobilized collective and organized support. This, after years of electoral campaigns that privileged a different image: that of the candidate directly linked with voters, without any mediation. The empirical material gathered and analyzed consists of a selection of Argentine spots and the whole of the electoral programs of the Free Electoral Air-Time (HGPE) (2016-2017) in Brazil. Using qualitative content analysis of the electoral advertising, we argue that the 2011 and 2014 campaigns (in Argentina and Brazil, respectively) display a greater visual hierarchy of the militants in comparison to the previous two campaigns (2007 and 2010). And, for the Brazilian case, we also state that the 2014 campaign introduced a second type of symbolic representation of activism, through references to the trajectory of Dilma as a youth militant during the military dictatorship. [ABSTRACT FROM AUTHOR]
Details
- Language :
- Portuguese
- ISSN :
- 01046276
- Volume :
- 24
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Opinião Pública
- Publication Type :
- Academic Journal
- Accession number :
- 129020313
- Full Text :
- https://doi.org/10.1590/1807-01912018241144