Planificación estratégica de relaciones públicas y la reputación corporativa en el corporate empresarial peruano.

At present, the main function of Public Relations (PR) is to establish a strategic process of communication and relationship that helps organizations to achieve harmonious and lasting relationships with their strategic audiences. Fulfilling the commitment of an organization to its audiences is nowadays an increasingly demanding request and, if such commitment is met, value is added to the organization. In this paper, the strategic planning of PR and the corporate reputation of a Peruvian corporate company are investigated in their main internal audience: the employees. It should be noted that this company belongs to the public relations and corporate communication consulting area, and has the international support of Edelman, first in the global PR agency ranking according to The Holmes Report. The research was conducted using a non-experimental, crosssectional, applicative and correlational-descriptive level methodology. [ABSTRACT FROM AUTHOR]