Beyond product innovation: deciphering process-oriented innovators, complementarities and performance effects.

Relatively little attention has been paid to the understanding of process innovation, compared to the well-researched product innovation. This paper contributes to improve our understanding of process innovation and its specific process capabilities and performance by exploring, across many industries, 4,608 process-oriented innovators. Process innovation is defined as adoption of technologically new or significantly improved production methods, including changes in equipment, organisation or methods of product delivery. Process-oriented innovators or <italic>process seekers</italic> are those firms which usually <italic>only</italic> introduce process innovation, and no product innovation. These have received less attention by scholars. Results show that process innovation without also organisational innovation complements constrains innovative performance. Complex process-based innovation complementarities result from the simultaneous development and integration of new machinery and organisational innovations. [ABSTRACT FROM AUTHOR]