Full-Court Press: Promoter Envisions NCAA in China.

Focuses on the efforts of Leonard Bloom, a sports promoter and former dentist, to organize a modern basketball league in China from the country's college sports system. Bloom's history in sports, including ownership of teams in the now-defunct American Basketball Association and the World Hockey Association; Number of university teams comprising the Friendship Basketball League, which mainly draws on the sports popularity in Northern China; Amount of money Bloom has already invested in modernizing China's sports culture; Assessment of the sports system in China, noting it suffers from a socialist-style administration; Role of Pei Haihong, director of the Public Physical Education and Research Institute at Jilin University in Changchun, in helping Bloom organize and recruit members for the league.