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NEW YEAR, NEW STRATEGIES 2014.
- Source :
-
CRM Magazine . Dec2013, Vol. 17 Issue 12, p28-32. 5p. - Publication Year :
- 2013
-
Abstract
- The article discusses events and trends in customer relationship management (CRM) in 2013, and offers a look at issues facing CRM in the coming year. Topics covered include the partnership between Microsoft and Salesforce.com, the challenges and opportunities offered by big data, and the increasing use of gamelike elements to engage people.
- Subjects :
- *CUSTOMER relationship management
*BUSINESS partnerships
*BIG data
*GAMIFICATION
Subjects
Details
- Language :
- English
- ISSN :
- 15298728
- Volume :
- 17
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- CRM Magazine
- Publication Type :
- Periodical
- Accession number :
- 128238568