DIRECTIONS AND PRIORITIES FOR SUSTAINABLE DEVELOPMENT OF GRAPE-WINE SECTOR IN BULGARIA.

Vine-growing and wine making are one of the sectors of agriculture for which the problems of management of marketing and sustainable development have a specific manifestation. A prerequisite for this are the peculiarities of viticulture and the production and trade of wine and other products from the processing of grapes. The purpose of the report is on the basis of the assessment of the state and the current development of the potential of the wine sector to define the main directions and priorities for achieving the criteria of the National Strategy for Development of Production and Trade with Wine aiming its transformation into a leading sector of the national economy. In the report are depicted the measures related to creating conditions for accelerating the pace of planting new vineyards, for consolidation of vineyards, for implementation of innovative solutions and good world practices for wine and grape production. A place in the report will find also the justification of the main directions and proposals for the development of the organizational structures for grape and wine production, including the forms for cooperation and integration between the companies in order to build cluster formations for implementing wine tourism and other modern forms for production and marketing of wine. [ABSTRACT FROM AUTHOR]