For Facebook, Underlying Difficulties With an Overhaul That Seems Noble.

The article reports on the announcement by Mark Zuckerberg of online social networking company Facebook Inc. regarding its plan to make a significant change to its News Feed to elicit meaningful interactions and reduce links to articles and videos. It highlights the underlying challenges with the plan as the company models the change based on a short term and is unable to predict the reaction from the outside world, including users, advertisers and investors.