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HERSHEY'S BLONDE AMBITION.
- Source :
-
Ad Age . 1/8/2018, Vol. 89 Issue 1, p0023-0023. 1p. - Publication Year :
- 2018
-
Abstract
- The article discusses the move by Hershey to transform itself from a confectionery company into a snacking powerhouse in 2018. The move is attributed to the growing popularity of salty snacks in the U.S. According Hershey chief executive officer (CEO) Michele Buck, these snacks can help the company grow more rapidly. Hershey has launched an advertising campaign for its snack foods. The company also plans to acquire snack food company Amplify Snack Brands.
- Subjects :
- *SNACK food industry
*SNACK foods
*MERGERS & acquisitions
SNACK food advertising
Subjects
Details
- Language :
- English
- Volume :
- 89
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Ad Age
- Publication Type :
- Periodical
- Accession number :
- 127262931