COMMUNICATIVE STRATEGIES IN PRESENTING MIGRATION CRISIS IN JOURNALISM.

As journalism is viewed as a source and transporter of the values of the society and "the transfer of knowledge", the study of its language is crucial when attempting to give a comprehensive analysis of the changes in axiological assumptions of the society concerning migration processes. This paper sets the goal of sorting out the most common communicative strategies used by political writers and analyzes by what language means and tactics they are mostly achieved. More than 200 articles dedicated to the problems of migration in leading British periodicals, newspapers, and news websites beginning July 2015 and ending February 2016 were subjected to a lingua cognitive analysis. To achieve the goal, we resorted to observation, comparison and generalization of factual evidence and its classification. The study revealed the use of such the communicative strategies as "Building up emotional pressure", "Intimidation", "Pity/Guilt inducement" along with "Discredit", "Idealization" and "Thoughtprovoking" ones. To implement the above-mentioned strategies, political writers resorted to a rich variety of metaphors pertaining to such cognitive spheres as DISASTER, WAR, CRIME, BURDEN, CRISIS, CHALLENGE and WEATHER along with epithets, rhetorical questions, exaggerations, allusions, irony, puns, and alliteration. The use of creolized texts which included a lot of caricatures was mainly connected with the strategies of "Intimidation", "Discredit", and "Provoking thought". [ABSTRACT FROM AUTHOR]