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TASKS OF MARKETING LOGISTICS IN MODERN RUSSIA.

Authors :
Guzelbaeva, Gulshat
Datsyk, Andrey
Source :
International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM. 2017, p155-160. 6p.
Publication Year :
2017

Abstract

The aim of the article was to consider the correlation of logistics and marketing functions, which consists in the rather simple phrase: Marketing creates support and increases the demand and Logistics provides it by creating of various systems and schemes of goods traffic (rival and non-rival form) and controlling their passage. The relevance is that for successful modern business management there is a need to establish an effective system of interaction between marketing and logistics, which requires paying attention to the problems arising in the framework of this cooperation, as well as on the possibility of levelling. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
23675659
Database :
Academic Search Index
Journal :
International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM
Publication Type :
Conference
Accession number :
127243428
Full Text :
https://doi.org/10.5593/sgemsocial2017/13