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TASKS OF MARKETING LOGISTICS IN MODERN RUSSIA.
- Source :
-
International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM . 2017, p155-160. 6p. - Publication Year :
- 2017
-
Abstract
- The aim of the article was to consider the correlation of logistics and marketing functions, which consists in the rather simple phrase: Marketing creates support and increases the demand and Logistics provides it by creating of various systems and schemes of goods traffic (rival and non-rival form) and controlling their passage. The relevance is that for successful modern business management there is a need to establish an effective system of interaction between marketing and logistics, which requires paying attention to the problems arising in the framework of this cooperation, as well as on the possibility of levelling. [ABSTRACT FROM AUTHOR]
- Subjects :
- *BUSINESS logistics
*LOGISTICS
*MERCHANDISING
*BUSINESS planning
*SUPPLY & demand
Subjects
Details
- Language :
- English
- ISSN :
- 23675659
- Database :
- Academic Search Index
- Journal :
- International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM
- Publication Type :
- Conference
- Accession number :
- 127243428
- Full Text :
- https://doi.org/10.5593/sgemsocial2017/13