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الكفاءة التسويقية لمحصول البرتقال بمحافظة الشرقد

Authors :
داؤد, محمد ماضى
حسانين, طاهر محمد
عامر, محمد جابر
حامد, أحمد فوزى
Source :
Zagazig Journal of Agricultural Research. 2017, Vol. 44 Issue 1, p313-323. 11p.
Publication Year :
2017

Abstract

This research aimed to measure the efficiency domestic marketing of orange in Sharkia Governorate, by estimating some marketing efficiency indicators according to the different marketing channels. The study relied on preliminary data from a field sample of farmers and traders and brokers in Sharkia Governorate, in districts of Minya Alkmh and Abu Hammad, where orange cultivation, and trade concentrated. The sample covered the agricultural season 2014—2015. The Analytical methodology includes some mathematical statistical methods such as arithmetic averages, percentages and apply some marketing efficiency including marketing margins and profitability, the spread of consumer pound practical efficiency and price efficiency. The results indicate that marketing margins vary according to marketing channels. The marketing margin for the farmer reached a maximum value of 761.145 pounds / ton when selling to consumers directly, while reaching the lowest value of 311.25 pounds / ton when selling by kalalah method. The wholesaler reached to a maximum value of 255 pounds / ton when buying oranges from farm by kalalah method and less the value of 37.58 pounds / ton when buying oranges from farms by commission. The profit margin for retailer reached a maximum value of 286 pounds / ton when buying oranges directly at the farm gate. While the margin retailer in kalalah method was 186 pounds/ton and in weight method it was 187 pounds/ton. The producer got 100% of the consumer pound when selling to consumers directly, while the producer share at the consumer pound dropped to 54.8% when selling by kalalah method. While the share of wholesaler got the maximum value of 26.9%from the consumer pound when buying by kalalah method from farmer and got less than 4.3% from the consumer pound when buying oranges by commission. The retailer got maximum 24.9 from the consumer pound, when buying directly from the farm and got 18.3% in kalalah method and weight method. The marketing efficiency reached a maximum value 89.2% in sales by weight method to the consumer due to lower marketing costs. The marketing efficiency reached lowest value in case of a sale in the agency commission due to higher marketing costs. The marketing efficiency, according to the standard price reached a maximum value of 63.18% in sales by weight method to the consumer however, this method of selling is used only in very small spaces close to the markets. The marketing efficiency, according to the index reached its lowest value of 46.9% in case of sale in agency commission basis. Low price efficiency in all sale methods used in the orange market in Sharkia Governorate was due to increase production and marketing costs compared to the selling price to the consumer. It is very important to improve this efficiency by reducing production costs and improving marketing services so as to contribute to the improvement of selling prices and increase profits and the high level of marketing efficiency. [ABSTRACT FROM AUTHOR]

Details

Language :
Arabic
ISSN :
11100338
Volume :
44
Issue :
1
Database :
Academic Search Index
Journal :
Zagazig Journal of Agricultural Research
Publication Type :
Academic Journal
Accession number :
127131996