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Language Management Strategies in Austrian and Slovenian smes.

Authors :
Rižnar, Igor
Rybnicek, Robert
Source :
Managing Global Transitions: International Research Journal. Winter2017, Vol. 15 Issue 4, p365-378. 14p.
Publication Year :
2017

Abstract

According to the elan study and a substantial body of previous research, a significant amount of business is being lost in the eu due to a lack of language skills. In our article, we analyse how Austrian and Slovenian small andmedium-sized enterprises (smes) adopt languagemanagement strategies (lmss).We investigate, by means of a questionnaire sent to Slovenian and Austrian smes, how aware they are of the elan findings, what language strategies they have adopted and whether the knowledge of English is sufficient for their successful business operations on globalmarkets. The findings show that Slovenian exporting smes are not completely aware of the benefits a language management strategy could bring to their business operations on foreign markets. In contrast, Austrian exporting smes are more likely to provide language training for their staff, employ native speakers, and use local agents for their language needs considerably more often, as well as use the services of professional translators and interpreters almost three times more often.E [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
15816311
Volume :
15
Issue :
4
Database :
Academic Search Index
Journal :
Managing Global Transitions: International Research Journal
Publication Type :
Academic Journal
Accession number :
127118910
Full Text :
https://doi.org/10.26493/1854-6935.15.365-378