Professionalization of public relations in Latin America: A longitudinal comparative study.

This paper assesses the evolution of professionalization of public relations in Latin America and the potential influence of three contextual variables – economic performance, political system, and press freedom- in this process. Over 1400 public relations professionals completed online surveys in 2009 and 2015 (674 and 803 respectively), creating two data data sets for analysis. The study used eight measurement items grouped in two dimensions: institutionalization and specialization. Statistically significant improvements were found for five indicators: formal study of public relations in higher-education institutions, ideological and ethical principles that emphasize societal well-being, associative organizations that unite professionals, availability of a formal scientific knowledge, and a system of employment access and promotion. Results show also the influence of economic performance on the levels of professionalization in Latin America. [ABSTRACT FROM AUTHOR]