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French Connection UK Turns Radio on its Ear.
- Source :
-
Brandweek . 3/15/2004, Vol. 45 Issue 11, p6-6. 1/3p. 1 Color Photograph. - Publication Year :
- 2004
-
Abstract
- Focuses on the marketing strategies of marketer French Connection United Kingdom (FCUK) to launch its FCUK-FM radio station in Great Britain as of March 15, 2004. Details on the operations of FCUK-FM; Advertising media used; Public response to the colognes released by the company.
- Subjects :
- *MARKETING strategy
*RADIO stations
*ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 45
- Issue :
- 11
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 12674984