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Breaking From Tradition.

Authors :
Schneider, Martin
Source :
CRM Magazine. Apr2004, Vol. 8 Issue 4, p30-33. 4p.
Publication Year :
2004

Abstract

Focuses on the entry of enterprise customer relations management (CRM) vendors in the midmarket. Traditional dominance of regional systems integrators in the midmarket; Impact of the emergence of hosted CRM offerings on the midmarket; Abundance of options among midmarket customers; Information on the leading CRM vendors in the midmarket.

Subjects

Subjects :
*CUSTOMER relations
*RELATIONSHIP marketing
*APPLICATION software
*COMPUTER software industry
*BUSINESS enterprises

Details

Language :
English
ISSN :
15298728
Volume :
8
Issue :
4
Database :
Academic Search Index
Journal :
CRM Magazine
Publication Type :
Periodical
Accession number :
12612650

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Authors Abstract Subjects Details