The Quantification of Social Action in U.S. Corporations.

Media depictions of corporate social action are increasing (Economy, 2013; Fallon, 2014). Given concerns for the sustainability of our civilization and environment (Hartmann, 2004), increased corporate social action helps ensure a more secure future (Bansal, 2002). This paper attempts to substantiate these anecdotal accounts by using the Kinder, Lyndenburg, Domini (KLD) rating's database to examine the social performance of companies comprising the Dow Jones Industrial Average. A five year analysis found progress in eight of the variables examined including Innovative Giving; Employee Involvement; Health and Safety Concerns; and, Regulatory Problems. Results also indicate opportunities abound for increased corporate social action. [ABSTRACT FROM AUTHOR]