Ankara'daki Üniversite Kütüphanelerinin Twitter Hesap Analizi.

In this study, it has been touched upon that web 2.0 creates a strong and positive image for libraries, and provides a convenient environment for marketing of the information services. Therefore, the interaction and communication that the twitter increased among the libraries and their users and the benefits the twitter has created has been mentioned. The importance of measuring the impact score of the use of social network platforms has been emphasized by referring to the works done previously on Twitter accounts. Seven official accounts were examined in order to find answers to the questions regarding the Twitter use in the university libraries in Ankara. The 15 different features of the accounts and data collected from those accounts were analyzed by making comparison. The collected data are visualized and shared in the findings. It has been found out that the library accounts with a high number of followers and tweets have a high impact score in general. In accordance with this hypothesis, the Twitter account of Bilkent University Library became the second account with the highest impact factor in Ankara. Even though it ranks low on many qualities, Gazi University Library has ranked second on impact score due to its high likes and interactions stimulated by its tweets. [ABSTRACT FROM AUTHOR]