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EVALUATION OF THE EFFECTIVENESS OF SOCIAL CAPITAL USAGE.

Authors :
Korzh, Nataliia
Sokolovska, Valentyna
Ivanchenko, Halyna
Source :
Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2017, Issue 3, p60-68. 9p.
Publication Year :
2017

Abstract

The paper proposes a resource approach to the assessment of social capital. For each component of corporate capital it was determined a list of indicators of quantitative and qualitative assessment and evaluation criteria. It was made a complex analysis of its components: consumer and organizational capital on the example of food industry enterprises in Ukraine. It gave the opportunity to determine the levels of efficiency of social dimension of corporate capital. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
22184511
Issue :
3
Database :
Academic Search Index
Journal :
Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj
Publication Type :
Academic Journal
Accession number :
125471186
Full Text :
https://doi.org/10.21272/mmi.2017.3-06