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EVALUATION OF THE EFFECTIVENESS OF SOCIAL CAPITAL USAGE.
- Source :
-
Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj . 2017, Issue 3, p60-68. 9p. - Publication Year :
- 2017
-
Abstract
- The paper proposes a resource approach to the assessment of social capital. For each component of corporate capital it was determined a list of indicators of quantitative and qualitative assessment and evaluation criteria. It was made a complex analysis of its components: consumer and organizational capital on the example of food industry enterprises in Ukraine. It gave the opportunity to determine the levels of efficiency of social dimension of corporate capital. [ABSTRACT FROM AUTHOR]
- Subjects :
- *SOCIAL capital
*FOOD industry
*CAPITAL
*INDUSTRIES
*BUSINESS enterprises
Subjects
Details
- Language :
- English
- ISSN :
- 22184511
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj
- Publication Type :
- Academic Journal
- Accession number :
- 125471186
- Full Text :
- https://doi.org/10.21272/mmi.2017.3-06