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Internet Advertising: Technology, Ethics, and a Serious Difference of Opinion.

Authors :
WICKER, STEPHEN B.
KARLSSON, KOLBEINN
Source :
Communications of the ACM. Oct2017, Vol. 60 Issue 10, p70-77. 8p. 1 Color Photograph, 1 Diagram.
Publication Year :
2017

Abstract

The article discusses the functions and workings of Internet advertising networks Internet advertising blockers and examines various opinions on the morality and ethics of ad blocking, particularly a view of ad blocking as theft and a view of ad blocking as preventing excessive consumption. It discusses the use of HTML code, data management platforms (DMPs), and supply-side platforms (SSPs).

Details

Language :
English
ISSN :
00010782
Volume :
60
Issue :
10
Database :
Academic Search Index
Journal :
Communications of the ACM
Publication Type :
Periodical
Accession number :
125351930
Full Text :
https://doi.org/10.1145/3048384