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Internet Advertising: Technology, Ethics, and a Serious Difference of Opinion.
- Source :
-
Communications of the ACM . Oct2017, Vol. 60 Issue 10, p70-77. 8p. 1 Color Photograph, 1 Diagram. - Publication Year :
- 2017
-
Abstract
- The article discusses the functions and workings of Internet advertising networks Internet advertising blockers and examines various opinions on the morality and ethics of ad blocking, particularly a view of ad blocking as theft and a view of ad blocking as preventing excessive consumption. It discusses the use of HTML code, data management platforms (DMPs), and supply-side platforms (SSPs).
Details
- Language :
- English
- ISSN :
- 00010782
- Volume :
- 60
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- Communications of the ACM
- Publication Type :
- Periodical
- Accession number :
- 125351930
- Full Text :
- https://doi.org/10.1145/3048384