Shelling Out for Designer Eggs.

Focuses on the market for designer eggs, which are varieties that come from specially-raised and fed chickens. Discussion of "omega-3" eggs, which provide heart-healthy fatty acids and are lower in cholesterol than organic eggs; Percentage increase in the sales of Eggland's Best lower-cholesterol eggs; How much more expensive specialty eggs cost than regular eggs; Percentage of the total egg market attributable to designer eggs relative to five years ago, according to the Egg Nutrition Center, a division of the National Egg Board, a trade group for producers; Average price for a dozen of conventional eggs, indicating prices are at their highest level in two decades; Impact of the popularity of high-protein diets on egg consumption; Examples of packaging information on designer egg cartons; Claims of the American Dietetic Association and the American Heart Association that the new eggs are all that much better than conventional eggs with respect to nutrition.