Who Would Create a P.R. Crisis on Purpose? Well, at Least the Sweat Was Real.

The article offers information on the efforts of some companies to purposely create fake public relations (P.R.) crisis, to prepare them for the real P.R. crisis, in the U.S. The topics discussed include the P.R. crisis experienced by companies during the digital age, and ways on how companies like New Balance Athletic Shoe Inc., United Airlines Inc. and Tiki deal with the said issues.