IBOPE E OS DESAFIOS COMPETITIVOS.

This case of teaching aims to lead the reader to the role of leader, and thus, based on the literature of strategic administration and/or international business, reflect on the reality experienced by IBOPE and decide on strategic actions for the company. After years of monopoly in Brazil, GfK entered the country in April 2015. It is a German corporation equipped with bold technology, experience and contracts signed with the main national broadcasters of open channel. Due to the characteristics of the market, it is difficult to harmonize the market share with two large corporations. Given this scenario, IBOPE managers have challenges that need to be addressed, namely: how to keep the Brazilian company market leader in their country of origin? What business strategies can contribute to the German rival? The case can be used at the undergraduate or postgraduate level, later or concomitantly with the basic concepts of Strategic Management or Internationalization of Companies. It is recommended to use classroom sessions that discuss international strategies, competition, corporate strategies, competitive advantage, and input modes being discussed. [ABSTRACT FROM AUTHOR]