Perceived motivations for corporate social responsibility initiatives in socially stigmatized industries.

This CSR study explores how company-cause relationships and acknowledgement of benefit impacts perceived motivations and skepticism. Low-fit CSR appeared to be more in the public’s interest and more values-driven than high-fit. Acknowledgement of benefit did not impact skepticism—for a socially-stigmatized company, CSR fit appears most fundamental to public response. [ABSTRACT FROM AUTHOR]