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Stealing thunder and filling the silence: Twitter as a primary channel of police crisis communication.
- Source :
-
Public Relations Review . Nov2017, Vol. 43 Issue 4, p718-728. 11p. - Publication Year :
- 2017
-
Abstract
- Twitter can be used successfully by police departments as a channel for stealing thunder and establishing the department as a credible news source. A case study analysis of how a police department used Twitter during a mall shooting was conducted. Results reveal the potential benefits and limitations of using Twitter to steal thunder and a new technique, filling the silence, is proposed for maintaining an audience once an organization has stolen thunder. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 03638111
- Volume :
- 43
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Public Relations Review
- Publication Type :
- Academic Journal
- Accession number :
- 124823130
- Full Text :
- https://doi.org/10.1016/j.pubrev.2017.04.007