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Post-racial public relations on primetime television: How Scandal represents Olivia Pope.

Authors :
Lambert, Cheryl Ann
Source :
Public Relations Review. Nov2017, Vol. 43 Issue 4, p750-754. 5p.
Publication Year :
2017

Abstract

Scandal follows the fast-paced fictional world of Olivia Pope, an attorney, crisis management expert, and former White House communications director who owns and manages her own public relations agency. As the first U.S. network television drama with an African American woman in the lead role since 1965, Scandal represents a step forward for televisual portrayals of African-American women. Nevertheless, this program recirculates common constructions of race and gender. I use a cultural studies framework to interrogate representations in the post-racial world Olivia Pope navigates, through the lens of intersectionality (Crenshaw, 1989). Findings reveal that the representational reality of Scandal is decidedly different from the lived reality of public relations professionals. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
03638111
Volume :
43
Issue :
4
Database :
Academic Search Index
Journal :
Public Relations Review
Publication Type :
Academic Journal
Accession number :
124823123
Full Text :
https://doi.org/10.1016/j.pubrev.2017.07.004