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Reducing Resistance to Narrative Persuasion About Binge Drinking: The Role of Self-Activation and Habitual Drinking Behavior.
- Source :
-
Health Communication . 2017, Vol. 32 Issue 10, p1297-1309. 13p. 2 Diagrams, 4 Charts. - Publication Year :
- 2017
-
Abstract
- This study explores the effects of habitual health risk behaviors and self-activation on resistance to narrative persuasion. In two experiments, heavier drinkers were more resistant to an anti-binge-drinking narrative public service announcement (PSA) in which a binge drinker suffers a negative outcome. Specifically, heavier drinkers were more likely to generate counterarguments, unrealism judgments, and negative evaluations about the message compared to lighter drinkers or nondrinkers. However, activating self-concept when processing the persuasive narrative reduced unrealism judgments and negative evaluations, particularly among heavier drinkers. Self-activation also decreased perceived freedom threat among both heavier and lighter drinkers, which further led to higher perceived risk of binge drinking. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]
- Subjects :
- *BINGE drinking
*NARRATIVES
*RESISTANCE to change
*PERSUASION (Rhetoric)
*DRINKING behavior
*RISK-taking behavior
*PUBLIC service advertising
*PEOPLE with alcoholism
*PSYCHOLOGY
*ATTITUDE (Psychology)
*COLLEGE students
*HEALTH attitudes
*HEALTH education
*REGRESSION analysis
*RESEARCH funding
*ALCOHOL drinking in college
*PREVENTION
Subjects
Details
- Language :
- English
- ISSN :
- 10410236
- Volume :
- 32
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- Health Communication
- Publication Type :
- Academic Journal
- Accession number :
- 124307522
- Full Text :
- https://doi.org/10.1080/10410236.2016.1219931