EVERYTHING BUT AND THE KITCHEN SINK.

The article reports on the redesigned office building of fixtures maker Kohler Co. in Wisconsin. It describes the design of Kohler's show and offers a background on the process of transformation of the company into a creative mecca with the recruitment of Elizabeth Brady as vice president of global brand. It highlights the marketing, branding strategy and advertising campaign of Kohler and the expansion of its ranks in areas including social media, web design, strategic and consumer insights.