DRAFTING A CULTURAL STRATEGY BASED ON CULTURAL CONTENT - FORTRESS OF ORADEA CASE.

The increasing competition in the tourism market entail the need for strategies focused on positioning and differentiation elements. A pillar of cultural tourism strategy in city of Oradea is the Fortress. By means of European funds, we are witnessing reintroduction of this Fortress into tourist circuit. A Fortress can get to be a vector of utmost importance for tourism in Oradea and Bihor County, but only under the conditions that will be preserved and enhanced the features as: value, rarity, inimitable and organization (exploitability). In this article are presented in detail these features, which we consider, that represents the core elements of the strategy based on cultural content. In our opinion, for a sustainable development, the efforts must be continued and directed towards creating an own identity, reason that elements such as mystery, story and participation cannot be missing. [ABSTRACT FROM AUTHOR]