IMPACTO DE LA LEY ORGÁNICA DE COMUNICACIÓN EN LA PUBLICIDAD ECUATORIANA.

The Advertising activity in Ecuador has been influenced by the Communication Law, since June 2013. This research analyzed the impact that this administration has had in the development of advertising activities; similar legislations were also examined in other countries like Spain, Venezuela, Argentina, Brazil and Bolivia. It was analyzed the opinion of professionals on domestic ads production, children's advertising, advertising investments, dissemination of circulation in the press, among other issues dealing with the respective law. It was concluded that there are related advertising papers which have acceptance among advertising professionals, and others that had to be modified and other research articles that do not apply in their full extent. [ABSTRACT FROM AUTHOR]