Communicating Value and Impact through Advocacy: Dealing with the Scalability Issue in the Province of Ontario.

This article explores the progress being made in Ontario for marketing, advocacy, influence, and results about the high impact and value of the over 300 library systems in the province. It covers the challenges we face, our goals, and our tactics and strategies to collaborate and achieve results on a province-wide scale. We are building our skills by understanding the components of good marketing communication processes, its foundation in relationships and influence, and how to take data and statistics and transform them into powerful narratives, visuals, and talking points that have an impact on audience and help with progress towards advocacy goals. This is a new early stage case study of the Ontario Public Libraries strategies for building these lobbying processes, gaining community input and support, and building province-wide collaboration and effort using affordable and powerful social media tools. [ABSTRACT FROM AUTHOR]