SOSYAL MEDYA KÜLTÜRÜ.

The development of new media in 90's, has been the main force accelerating the trend of globalization in today's society. News sites, personal blogs, social Networks, web tv's and many other communication mediums are called overall new media. Especially Social Networks has brought communication and interactions between humans, cultures and societies to a highly interconnected but also more complex level . Social Networks or in shorter form social media, has been more effective on individuals to engage and produce content compared to other digital mediums. In addition to that matter, social media's allowence to build a large social networks and develop social encounters has led it grow at a rapid pace in a very shot term. In recent years the more and more scholars has become involved in the investigation of the relationship between new media and culture, and the number of research has been growing accordingly. The emerging topical areas in this line of research mainly focuses on: the impact of social media on cultural identity and intercultural interactions. [ABSTRACT FROM AUTHOR]