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'It's broken'.
- Source :
-
Advertising Age . 2/16/2004, Vol. 75 Issue 7, p1-30. 2p. 2 Color Photographs. - Publication Year :
- 2004
-
Abstract
- Reports on the impact of the remarks made by Procter & Gamble Co. global marketing officer Jim Stengel on the reaction of the U.S. advertising industry to change. Dissatisfaction towards traditional marketing; Issues that have been affecting the industry; Plan to categorize media planning as a step in marketing plans.
- Subjects :
- *ADVERTISING
*MARKETING planning
*MARKETING strategy
*MARKETING executives
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 75
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 12305020