“We are the champions”—Staff promotion of electronic products.

The article discusses the development of the Product Champions project by the Pickering Public Library in Ontario to improve access to electronic collections overall. The role of the Product Champion is explored which includes making staff and clients more aware of the product, providing feedback to selector on product usefulness and completing ongoing tasks on an ad hoc basis. The creation of the library of other learning initiatives to keep the Product Champions initiative fresh is tackled.