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Papers' ad group goes on offensive.

Authors :
Fine, Jon
Source :
Advertising Age. 2/9/2004, Vol. 75 Issue 6, p6-6. 1/3p. 1 Color Photograph.
Publication Year :
2004

Abstract

Reports on the opportunity given by the Newspaper National Network (NNN), an organization which aggregates dailies for advertisers, to place advertisements in specific sections of newspapers in the U.S. Amount of national advertising in newspapers in 2002; Details of the media buying services of NNN.

Details

Language :
English
ISSN :
00018899
Volume :
75
Issue :
6
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
12255179