LA PERSPECTIVA DE GÉNERO EN LOS PROGRAMAS DE ESTUDIO DE LAS LICENCIATURAS CONTABLES ADMINISTRATIVAS.

The gender perspective involves visualizing the phenomena of reality in the context of differences between men and women in all areas. The aim of the present paper is to propose incorporating the gender perspective in the curriculum of business administration professional degrees. An analysis of the relevant literature led to understanding such issues as university and gender, gender in the university curriculum, gender perspective in national development plans including education in Mexico and gender studies in organizations. A review of relevant publications in Mexico addressing the issue of gender studies in organizations, led to classifying them by lines of research. Finally the issues that should be added to the curricula of these disciplines are presented. [ABSTRACT FROM AUTHOR]