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HOW-TO GUIDE FOR ESPORTS BRANDING.
- Source :
-
Advertising Age . 4/3/2017, Vol. 88 Issue 7, p0016-0016. 1p. - Publication Year :
- 2017
-
Abstract
- The article discusses the electronic sports marketing strategies of some brands. Topics discussed include beverage producer Coke's techniques to take advantage of the fan passion, Bud Light brand's creation of "Bud Light All-Stars" list consisting of esports competitors and partnership between beverage company PepsiCo's Brisk brand with esports franchise Optic Gaming.
- Subjects :
- *ESPORTS
*VIDEO game competitions
*MARKETING strategy
*BRAND name products
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 88
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 122351097