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Modeling Participation in an Online Travel Community.

Modeling Participation in an Online Travel Community.

Authors :
Youcheng Wang, Nuria
Fesenmaier, Daniel R.
Source :
Journal of Travel Research. Feb2004, Vol. 42 Issue 3, p261-270. 10p.
Publication Year :
2004

Abstract

This study contributes to the understanding of online travel communities by extending and empirically testing a conceptual framework of online travel community member needs. Specifically, the relationships between member needs and their level of participation in an online travel community are examined; in addition, the effects of duration of membership on the level of participation and the role of demographic differences in terms of member needs and participation are explored. The results show that social and hedonic needs have positive effects on level of participation while functional need has a negative effect. Membership status had an influence on level of participation and demographic characteristics were found to play important roles in terms of member needs and participation in online communities. Implications of these findings are discussed as they provide important guidelines for the development of online travel communities. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00472875
Volume :
42
Issue :
3
Database :
Academic Search Index
Journal :
Journal of Travel Research
Publication Type :
Academic Journal
Accession number :
12216928
Full Text :
https://doi.org/10.1177/0047287503258824