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Authors :
E.J.Schultz
Source :
Advertising Age. 3/20/2017, Vol. 88 Issue 6, p0022-0022. 1p.
Publication Year :
2017

Abstract

The article features liquor brand Diageo senior vice president (VP) of culture and partnerships, Dan Sanborn, who was responsible in establishing the brand's communications and entertainment marketing practice in 2008.

Subjects

Subjects :
*BUSINESS partnerships
*COMMUNICATION

Details

Language :
English
ISSN :
00018899
Volume :
88
Issue :
6
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
122025099

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