Juvenile & Children's Publishing House.

Source :: Publishers Weekly. 3/20/2017, Vol. 264 Issue 12, p(Sp)22-(Sp)22. 1p. 1 Color Photograph.
Publication Year :: 2017
Abstract: The article discusses Juvenile & Children's Publishing House (JCPH), a part of Shanghai Century Publishing in China, including its success story and steps taken for its brand promotion and awareness. it talks about its long-running bestsellers "100000 Whys" and endorses views of Zhou Qing, editor-in-chief of JCPH regarding successful branding and rebranding of Juvenile Science magazine and 100,000 Whys Museum in Shanghai. it also mentions Picture book segment in JCPH for preschool education.