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Assessing Creativity.
- Source :
-
Journalism & Mass Communication Educator . Spring2017, Vol. 72 Issue 1, p24-36. 13p. - Publication Year :
- 2017
-
Abstract
- Objectively assessing student creative work in the fields associated with mass media can be problematic. Communicating expectations to students, as well as providing them with a clear yet flexible rubric for evaluation of copywriting, newswriting, audio production, video production, and web-design, requires examination of the relevant student learning outcomes. This article explores the process of rubric design for digital portfolio evaluation, including the areas mentioned, with a goal of finding appropriate measures that will be effective for conveying the expectations for each area to students and providing precise evaluation and feedback for both grading and assessment purposes. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10776958
- Volume :
- 72
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Journalism & Mass Communication Educator
- Publication Type :
- Academic Journal
- Accession number :
- 121615440
- Full Text :
- https://doi.org/10.1177/1077695816648866