Legitimação institucional do jornalismo a partir da autorreferencialidade na grande reportagem multimídia.

This paper presents a discussion of the institutional legitimacy processes from the practices of news organizations in the hypermedia production context. Relection is made from the analysis of self-referential strategies in a he Guardian multimedia narrative. It takes place in the society mediatization context, in which the news organizations, as representatives of the journalism institution, oten work for legitimacy conquest and maintenance through communicational practices that seek to explain and justify its existence and its ways of doing. [ABSTRACT FROM AUTHOR]