E-commerce: Sales Expressway for Farm Produce.

The article focuses on impact of electronic commerce over enhancement of farm produce sale in China. Topics discussed include farmer Min Chao manages online businesses for selling farm produce with proliferation of online shopping approaches; establishment of the Greenfield Crop Planting Specialized Cooperatives by Min for application of organic produce authentication; and emergence of Min in e-commerce services with development of online store taobao.com.