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AGENCY-CLIENT THERAPY: HOW TO BUILD STRONGER PARTNERSHIPS.
- Source :
-
Advertising Age . 1/9/2017, Vol. 88 Issue 1, p0016-0016. 1p. - Publication Year :
- 2017
-
Abstract
- The article discusses efforts of media agencies in building stronger partnerships through media shop reviews and agency therapy schemes. Topics include the media transparency report of the Association of National Advertisers (ANA), therapy sessions for brand optimization at MediaLink and the company health check on partnership of Paramount with Mediaedge:cia (MEC). Also cited are the work of Omnicom agency with McDonald's and the company health checks of Flock Associates Americas.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 88
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 120695191