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Cause branding's tricky path.
- Source :
-
BRW . 11/06/2003, Vol. 25 Issue 43, p62-63. 2p. 1 Color Photograph. - Publication Year :
- 2003
-
Abstract
- Discusses the benefits of cause branding, the creation of an alliance that benefits the community and the company itself in Australia. Principles for successful cause branding; Role of mining firm BHP Billiton Ltd. chief executive Chip Goodyear in Bicycle Victoria's ride-to-work campaign; Rise of the ethical investors; Emergence of indexes to measure the social responsibility that a company has achieved.
- Subjects :
- *STRATEGIC alliances (Business)
*COMMUNITIES
*SOCIAL responsibility of business
Subjects
Details
- Language :
- English
- ISSN :
- 0727758X
- Volume :
- 25
- Issue :
- 43
- Database :
- Academic Search Index
- Journal :
- BRW
- Publication Type :
- Periodical
- Accession number :
- 12054555