ANTITRUST ENFORCEMENT IN THE DEVELOPING E-BOOK MARKET: APPLE, AMAZON, AND THE FUTURE OF THE PUBLISHING INDUSTRY.

The article focuses on the decision of the U.S. Court of Appeals in the United States v. Apple on the per se liable for price-fixing related to deals it negotiated with book publishers leading up to the launch of its iBooks platform. It mentions that per se rule with the rule of reason normally applied to vertical contracts of the electronic commerce company Amazon and the publishing industry.