EVALUATION OF ATTRIBUTES OF ONLINE SHOPPING SITES WITH KANO MODEL.

In recent years, internet has become more effective in human life and innovations in the field of internet technologies have led to many important changes in daily life. One of these changes is online shopping. Many consumers collect information about various products and services via the internet and it is to buy these products and services. Through online shopping, consumers do not have to go to the store and individuals can reach products easily they want without spending time and effort. In this study, attributes of online shopping sites were analyzed by Kano Model based on the opinions of Dumlupınar University students in the Faculty of Economics and Administrative Sciences. For this purpose, a survey consisting of two sections was applied to the students. The first part of the survey consists of 7 questions. The second partconsists of 25 (positive or negative) couple of questions are used in Kano Model. The evaluation of study data, SPSS for Windows 15.0 software package was used. Then the results were presented in summary of the study and important attributes in the selection of online shopping site and the requirements of providing satisfaction were determined. [ABSTRACT FROM AUTHOR]